Dedicated Passion, Experience and Excellence that Get Results for your Business

Michael Zakarian founded Dealer Marketing Group™ because of his life-long passion and in-depth knowledge of automobiles and a successful career in advertising and marketing to the automotive industry. The experience he gained developing strategic and creative campaigns for the auto industry is now laser-focused in a full-service digital ad agency, with a clear focus on “Big Data” that “feed and fuel” our lead generation technologies. Michael holds his team to the highest of standards, and is committed to providing “no-excuse” excellence, innovation and integrity that he has used to consistently drive results for automotive companies for more than 30 years now.

Trust and Measurable results should be defining factors when aligning with a strategic partner to manage and grow your dealers marketing. Michael’s vast experience, personalized service and real-world results should help to build that trust when you consider who to partner with to take your business to the next level. This level of Trust comes by serving time in the trenches in the big ad agencies, managing and developing innovation solutions for multimillion dollar campaigns for Detroit’s “Big 3” automakers.

In the Automotive arena, Michael has developed campaigns, software solutions and web-based strategies for:

Ford Motor Company / GM / Chrysler / Audi / OnStar / Visteon / DuPont.

Michael has been at the forefront of creating initiatives that not only move cars, but build customer brand loyalty, which is key to developing a sustainable customer relationships that contribute to increased “bottom-line” sales.

Take a look at some highlights from his career as a Detroit “big agency” art and creative director:

  • He designed and developed the first “online” sales platform for Ford Motor Company, which was rolled out to franchise dealerships in all 50 states. This integrated system allowed the Sales Associate to demonstrate every Ford, Mercury and Lincoln vehicle. From the software, the customer would “visually” build and specify option packages for their car. The dealer would then submit the order to the factory with the options picked for the customer’s car right on the spot from their desktop computer.
  • Re-engineered Ford Product and Service division Press Kit program with high-end award-winning packaging products allowing Ford to stand above competition. His strategy and creative solutions grew agency billings from $250K to $2Mill in only 6 months.
  • Created an innovative Direct Mail piece for Ford’s global parts and service division, Visteon. The Direct Mail piece incorporated a high-end animated video on a custom oval-shaped CD, tucked inside a multi-paneled printed mailer.
  • Designed and managed the marketing event for the rebirth of the famed DeTomaso Mangusta, in a world-class setting at the renowned Concourso Italiano at Pebble Beach.

Ahead of his time then, and still ahead of the curve, Michael and his team produce measurable results that will transform the entire scope of your business. Our hand-picked team of expert’s job is to stay on the edge of the latest and most effective methods to bring “qualified” buyer-leads, Ups and B-backs into your rooftop.

Our Company Mission
Dealer Marketing Group™ (DMG) develops strategic partnerships for Dealerships ready to integrate our proven marketing systems and expertise. We grow your brand, market your products and services in the most effective manner, increasing sales resulting in long-term profitable relationships with your customers
DMG Value Proposition
DMG has advanced integrated marketing solutions that target, engage, drive and convert customers, maximizing your ad spend and driving more front and back-end sales.
DMG Value Chain
By connecting value to results, we link your marketing objectives to our integrated systems, bringing together what your customers want and what you deliver.